Icon Design & Interactive Holiday Gift Guide
In lieu of a standard e-card, I proposed our firm create an interactive gift guide in 2013. A gift suggestion was collected from each employee in the firm as well as a sentence describing what makes that particular item a unique gift. Gift ideas ranged from donations to the local animal shelter to modern, concrete, sinks for the bathroom (from an architect of course). The interactive holiday card was applauded by clients and friends for providing a glimpse in the culture of the employees at Ayers Saint Gross. The average time spent on the page was 3:54 minutes, an eternity in web viewing that demonstrated the effectiveness of the promotion.