Ayers Saint Gross Portfolio Monograph
Bright, energetic colors serve as a navigational tool for this book to showcase the multi-disciplinary approach to Ayers Saint Gross’ work. Each discipline practiced by the firm is represented by a different color. On the cover and table of contents, the colors are applied as bold stripes to signify how the firm’s design studios work side by side. These same colors are applied as section dividers to set off the projects depicted in each portfolio and convey a fresh spirit. The vibrant palette differentiates the book from other firm monographs to herald the firm’s unique approach. This was the first task I was given when I began working at Ayers Saint Gross. The book won an award and was featured in the 2012 HOW International Design Annual publication.