How might we visually represent the heartbeat of your organization or business?

ROLE
Designer/Illustrator

DELIVERABLES

  • Identities

  • Business Cards

  • Branded Collateral

  • Style Guides

  • Digital Art Direction

  • Printer Coordination

 

I craft identities that represent the values and characteristics of a particular business and appeal to the audience and clientele those businesses hope to attract. I’ve worked with non-profits and start-ups, friends and acquaintances, on my own and within an agency setting. I leverage skills in curiosity and empathy to craft unique solutions that reflect who your organization is today and project where you want to be.

My work has enabled a tool library to secure funding, an architect to attract sophisticated clients, a business-owner to convey a new image, and a film-maker to put a stamp on his own creative endeavors.

Identity, business cards, printed collateral, vinyl window lettering

CHARM CITY SKIN sought a fresh re-brand after acquiring the waxing and skincare business from a previous owner. The company wanted the new identity to feel clean yet approachable because the business relies on customers feeling safe while receiving personal and intimate care.

 

Identity, business cards, invoice template, and basic style guide

EN ARCHITECTS was founded on the basic philosophy that form should follow function. The monogram conceptually represents the 4 basic walls of a structure that contain persons and the directional elements that offer specific purpose within a space.

 

Identity, printed flier, and identity applied to exterior sign and screen-printed poster (images from the tool library)

STATION NORTH TOOL LIBRARY is a non-profit that sought a welcoming identity to appeal to all the makers, DIYers, builders and creators of Baltimore. Inspired by vintage badge and pennant designs, this lock-up is proudly displayed on signage, posters, and apparel to promote the workspace and resources that the library offers the surrounding community.

 

Identity and business cards

LOST NOTE PRODUCTIONS The identity for this film-making company is based on the concept of motion. Imagine the lost note fluttering through the air and the logotype fading in at the finale of a film. The business card visually alludes to the next frame, the next page, the next note in the storytelling experience the company creates.